Market leaders and long time friends and client Baileys Fertilisers decided it was time for a new up to date website with extra functionality and an interactive user friendly new format.
We wanted the site to be user friendly, easy to navigate and to carry a lot of people focussed images illustrating the content.
Flametree Creative was asked to submit a proposal to build a website from the ground up that would contain the following functionality:
Please visit https://www.baileysfertiliser.com.au
I n addition to this we were asked to set up a fast and powerful VPS (Virtual Private Server) to be managed by Flametree Creative. It was also noted that a seamless transition from the old site to the new site be achieved. After they received several proposals we were pleased that Baileys awarded the contract to Flametree Creative.
Once we had a site map and wire frame approved we started work on the design. We wanted the site to be user friendly, easy to navigate and to carry a lot of people focussed images illustrating the content. The homepage employs video and we were fortunate to have a resource base of existing TV commercials that we had previously created for Baileys. We were able to cut these down and make a short video loop.
Once all the programming was complete the client was given a short lesson on how to use the content management system. Armed with this and the address of our test server they added the final bits of content and were able to check and edit the pages.
When all was approved the new site was uploaded to the VPS and the Baileys URLs were pointed to the new site.
Great brands tend to last. That's certainly the case with Baileys. Ask your grandparents. They can probably remember seeing a version of this logo on hessian sacks in the old shed.
The Baileys brand has evolved over generations. We have been custodians for over 20 years and redesigned the logo a number of times.
Most recently, the font has been updated, butterfly added and positioning line developed to accompany the brand in various applications.
At its heart the design reflects the strong commercial feel that has sustained the the family for several generations, coupled with a softer side for domestic and retail applications.
Like the Bailey family, this enduring symbol has been around for a century in one form or another, growing into a household name in WA gardening and horticultural circles.
As a market leader in retail sales, Baileys needed packaging solutions that were eye catching, but functional. We recently redesigned the existing Baileys packaging with a view to a roll out across the entire major product range, we designed a range that whilst all individually recognisable, also formed a strong brand family. Taking the unique Baileys design flavour, we have applied the brand architecture to a large range of products across a number of container and bag styles. The result is a strong set, easily recognisable in store or at warehouse level that delivers on the promise of the great products housed within.
After extensive research on new plastic sub straits compatible with production line logistics we recently redesigned the existing Baileys packaging with a view to a roll out across the entire major product range.
After compiling a much varied short list of design candidates for the primary bagged retail group we engaged the market research team at Curtin University to road test the designs before moving forward. Using a tested formula the Curtin team conducted several levels of preference tests across a broad rangeof a target selected demographic audience with surprisingly clear results.
The design that rated highest was a blend of existing traditional Baileys packaging components with bright new colours and crisp imagery relevant to function and promise.
Packaging was also designed with easy identification and warehouse logistics in mind.
The result is a smart array destined to grace the shelves of all leading garden outlets this summer, and like all things Baileys, it works!
The 2014-15 Baileys television campaign resulted in escalating retail sales and brand awareness.