City of Fremantle

City of Fremantle

The City of Fremantle is one of the most active and progressive councils in Western Australia. It is uniquely positioned as Perth's port City and is know for its heritage buildings, thriving arts community and bustling cafe strip. The City has a tradition of community engagement and puts on four major festivals every year.


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Fremantle Heritage Festival

City of Fremantle

It doesn’t seem like it was 30 years ago that Fremantle was hosting the defence of the America’s Cup. I can remember it clearly. If you can too, then you are also a living part of Fremantle’s heritage.
It doesn’t seem like it was 30 years ago that Fremantle was hosting the defence of the America’s Cup. I can remember it clearly. If you can too, then you are also a living part of Fremantle’s heritage.
It doesn’t seem like it was 30 years ago that Fremantle was hosting the defence of the America’s Cup. I can remember it clearly. If you can too, then you are also a living part of Fremantle’s heritage.
It doesn’t seem like it was 30 years ago that Fremantle was hosting the defence of the America’s Cup. I can remember it clearly. If you can too, then you are also a living part of Fremantle’s heritage.





THE BRIEF

The 2017 Fremantle Heritage Festival celebrates Fremantle’s recent history, in all its different forms. Even if you weren’t there in 1987 but are curious about this important time in our history, or any other, then the festival is for you. The extensive 32 page program packed with an array of activities and some fine 80’s design showcasing events as divers as a cemetery tour to a classic car show, so sail in and enjoy.

Flametree creative were tasked with creating a brand for the festival that hailed back to the design style of the 1980’s. Crudely modern could best describe the feel. Flat colours, stylised shapes and minimalist typefaces were pulled from the archives and put onto the computer screen where they were mixed until the festival poster came to life. The poster essentially created the tone for the rest of the marketing assets, from digital, print, outdoor and the program itself.



The poster essentially created the tone for the rest of the marketing assets, from digital, print, outdoor and the program itself.



2017 ANZAC Centenary Campaign

City of Fremantle

The City of Fremantle has a long tradition of recognition of the sacrifices made by the servicemen and women of Australia and New Zealand. In particular the contributions made through all conflicts by Fremantle residents.

Each year the City of Fremantle hosts a series of events that provide a forum for remembrance, reflection and commemoration on this special day. Each year these events are attended in greater numbers insuring that the history is passed on and memories not forgotten.



ANZAC centenary

The centenary of World War 1 has brought about enormous recognition of the lives of servicemen and women, past and present and how our lives today have been shaped by the sacrifices of theirs.

With this in mind Flametree Creative set about producing an event brand that we hope embodies the Anzac legacy of understated reverence, courage and mateship.

We wanted all the elements including website, posters, advertisements, program and information brochure to be respectful and sensitive, as a communication suite that also clear and effective.






'One Day' branding

City of Fremantle

Flametree Creative was asked by the City of Fremantle to work on producing a brand and marketing materials for a new event ‘One Day’.