Milne Pastoral Company

Milne Pastoral Company

The Milne Pastoral Company brings to our supermarkets a range of quality meat products. 



Milne Pastoral Company Brand

Milne Pastoral Company

The Milne Pastoral Company is a new brand established by the Milne Agrigroup to clearly define the division of the group involved in the production and sale of farm animal protein products. Milne had been in the Agri-business for a very long time but with the recent growth in their farm activities,  a new name and brand of this division was required to clearly define and reflect its particular brand values.





The brand-like stamp of the logo, the butcher's stripes and the stylings of the product photography all support the brand's values



THE BRIEF

Our task was to produce a brand for the Milne Pastoral Company which was to be the division of the Milne Agrigroup supplying farm animal protein products to the domestic market. We were asked to produce several different solutions each with a unique feel and to apply these to product packaging.


THE SOLUTION

The chosen brand concept was a modern interpretation of traditional butcher stylings. In doing so we were able to refer to the vast experience of the Mile group in agriculture. The brand like stamp of the logo, the butcher's stripes and the stylings of the product photography all support the brand's values attributable to a quality, trusted, local supplier of farm animal meat products.