Mt Barker Chicken

Mt Barker Chicken

The Mt Barker Chicken brand owns the environmentally credentialled, free range chicken meat space. Deservedly, the product is recognised as first rate, which in turn requires the packaging and point of sale material to reinforce this perception by also being first rate.


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Mt Barker Chicken MAP

Mt Barker Chicken

For Mt Barker Chicken, packaging is the most immediate touchpoint between company and consumer. It influences purchasing decisions and is the most immediate means of communicating the brand values.

Packaging design/ MAP for Mt Barker Free Range Chicken


THE BRIEF

Moving to new, state of the art packaging not only allowed Mt Barker to increase the shelf life of the product, but afforded an opportunity to revisit the packaging of the core range of their product. The new technology allowed us to print directly onto the plastic seal, giving us new unlimited options as to where to print on the pack. The new pack reinforces the fresh, organic feel of the product, further distancing it from its competitors.

Packaging design for three types of Mt Barker Free Range Chicken


Close up of Package design for Mt Barker Free Range Chicken

...packaging is the most immediate touchpoint between company and consumer.



Honey & Lemon Roast Packaging

Mt Barker Chicken

For Mt Barker Chicken, packaging is the most immediate touchpoint between company and consumer. It influences purchasing decisions and is the most immediate means of communicating the brand values.

Packaging design for Mt Barker Honey & Lemon Stuffing Roast Chicken


THE BRIEF

This packaging assignment was to create a differentiated product package for roast chicken. The established Mt Barker Chicken branding elements were deployed to ensure recognition and continuity of style. Added to these is a clear explanation of the point of difference using typography and photographic imagery.



Close up of logo design for Mt Barker Roast Chicken Honey & Lemon Stuffing