Deckchair Wines

Deckchair Wines

Deckchair Wines are located in the famous Margaret River region of Western Australia. Wines produced in this locality have a well earned reputation for quality and excellence. The Gould family manage and work their vineyard, winery and cellar door. They also operate a Chalet Retreat, which provides accommodation for visitors to the Margaret River region.

The property was purchased by the family (formerly of Deep Woods Estate) in 2006, and they immediately set about changing the name and direction of this boutique winery. The Deckchair label is produced for pure enjoyment, not to sit on a shelf to gather dust, but be enjoyed with family and friends. Deckchair Wines are a perfect reflection of the Margaret River lifestyle.

Deckchair Wine Range

Deckchair Wines

Deckchair Wines are crafted for pure enjoyment and relaxation. The label's packaging is a perfect reflection of the Margaret River lifestyle with great brand reinforcement with each variety.

Deckchair wine label design, Chardonnay and Shiraz


To create a brand that reflected the name and laid back lifestyle of the coastal region. The client required a strong and easy-to-recognise solution to cover a small range of red and white varieties.

Hand-illustrated in-house we created a simple but effective and recognisable brand that stands alone in its class. Close your eyes and you can hear the ocean lapping at your feet while you enjoy a glass or two.

Close up of Deckchair Wines logo design

Deckchair red and white wine bottles illustrating label design by Flametree Creative

Laid back but easily recognisable at any table.