To commemorate the 18th birthday of their famous Ginger Beer, the crew at Matso’s devised a limited release, kick-ass, Ginger Barley Wine. You needed to have been quick though, because not long after it hit the market, it was all sold out.
Matso's have been brewing up a storm in the form of their first "Rare Release" small batch beers. A strong partner to their famous Ginger Beer the new Ginger Barley drink packs a punch at 11% so handle with care! To package and market this beast of a beer they needed a brand feel that encompassed the uniqueness of the batch whilst remaining recognisable and appealing to the existing customer base.
While we had free reign on the bottle labels, the cartons were bound to a restricted spot colour print process. The result is a classy fusion of tradition & fantasy featuring old and new brand asset elements.
...they needed a brand feel that encompassed the uniqueness of the batch...
Matso’s have expanded to a truly national distribution base with outlets carrying product in all major cities. With a limited budget, the crew wanted to let the good folks of Melbourne know that they were in town.
Matso's unique beers are going down well in the East.
After a university market research program and a subsequent strategic media examination aimed at maximising our reach within that identified demographic, out of home came in strong. We set about creating some arresting images to use across a range of outdoor sites.What emerged at the end of a rigorous creative process was a simple but punchy campaign targeted around strategic geographical downtown locations with great exposure to our customers. The fresh look posters and billboards are designed to introduce these well loved WA products to the hip Melbourne audience. Like the beers, they are a little bit different but deliver a big flavour.
The Matso's website is continually evolving and has become a major marketing tool for the brand. It's a window into the brand and its environs and whilst fun, it's all business. Buy a beer, enter a competition, grab a souvenir T-shirt, it's all there.
Rumours that we accepted beer as part payment are true.