Shire of Serpentine Jarrahdale

Shire of Serpentine Jarrahdale

Located approximately 45 kilometres from the Perth CBD, Shire of Serpentine Jarrahdale is the fastest growing local government in the country. The shire is known for its forested hills and abundance of wildflowers and wildlife. With the aim of giving back to the community, Shire of Serpentine Jarrahdale held events and programs periodically. 


Annual Report and Strategic Documents

Shire of Serpentine Jarrahdale

Flametree Creative performs graphic design services for the Shire of Serpentine Jarrahdale. The work is of a varied nature and ranges from shire brochures/posters to event branding and marketing such as the recent Opera at the Mill.

We were recently asked to produce a set of Strategy documents and their Annual Report documenting the year's activities.



n 2017 the Shire of Serpentine Jarrahdale adopted a Strategic Community Plan for 2017-2021 after much thought and community consultation. This plan started the process of review and refocus in targeted areas of the Shire’s activities leading to the formation of an Equine Strategy, Tourism Strategy, Ageing Strategy and Arts Strategy. A summary of this process was also highlighted in the Shire’s 2017-18 Annual report. 

The Annual Report (104 pages), Equine Strategy (56 pages) and Tourism Strategy (104 pages) were all required within the same month. We were able to allocate the 3 reports to 3 different designers who are all adept at working to produce highly professional corporate documents containing illustrated content, info-graphics and tables. 

Our designers are also used to working within the direction of corporate style guides, which when combined with creative experience ensured an efficient process of layout and artwork production. This also ensured that all the documents were consistent in layout, style and the overall look and feel.

All documents were produced on time and to budget and have received great feedback from the Shire's representatives and external partners.

Hi John, 

Just sharing some feedback from the consultant who undertook the work on our Tourism Strategy. He was extremely impressed saying it was the best design and layout he has ever seen. 

Thanks. Kylie 

Opera at the Mill

Shire of Serpentine Jarrahdale

We were delighted to work with Shire of Serpentine Jarrahdale  to create a range of marketing materials for their incredible event, Opera at the Mill. Held in an old lumber mill, the event was a memorable celebration of the town of Serpentine Jarrahdale's culture and rich heritage.

A Night to Remember

Opera at the Mill is a community event held by Shire of Serpentine Jarrahdale . When they came to us, they already have a name for the event in mind. With a limited timeframe, we were able to create a suite of marketing assets for the event event resulting in a complete sellout.

The suite included promotional posters, brochures and a huge digital billboard displayed in Yagan Square in the heart of Perth. 

Opera at the Mill Digital Billboard

Shire of Serpentine Jarrahdale

Together with the Shire of Serpentine , we  created a animated billboard for the event that was displayed in Yagan Square. 

As part of the promotions for the Shire of Serpentine Jarradale's Opera at the Mill season Flametree created a dynamic animated billboard that was displayed in Yagan square in the heart of Perth.

The display featured the brand feel that permeated all the marketing assets keeping a consistent design value whilst delivering an arresting graphic image that communicated well.