Willie Pearl Luger Cruises

Willie Pearl Luger Cruises

A well known Broome icon, Willie is a 67 foot gaff rigged schooner, a faithful reproduction of a traditional pearl lugger from the turn of the century. Willie Cruises and its experienced crew offers people the opportunity to experience the blue waters of Broome in Australia’s north west aboard ‘Willie’, the last operating pearl lugger in Australia. 




Willie Sunset Pearl Lugger Cruises

Willie Pearl Luger Cruises

Willie Cruises and its experienced crew offers people the opportunity to experience the blue waters of Broome in Australia’s north west aboard ‘Willie’, the last operating pearl lugger in Australia. ‘Willie’, a  67’ Gaff Rig Schooner modelled on the designs of early 1900 pearl luggers was built to fish for mother of pearl shell Pinctada Maxima, the shell which put Broome on the map and shaped the history of the region as it is today.



THE BRIEF

Willie Pearl Lugger approached us with a definite goal of launching their new cruise experience in Broome. Willie is an icon of Broome and holds a lot of historical story within it.

Based on the iconic shape of their boat, we created a brand mark that carry across the sunset theme, the blue marine theme and their vintage story. Several options are shown and this very logo stands out of the rest and will soon become noticeable in Broome.

Alongside with the logo, we were also given tasks to create brochure, business card, website design, bus wrap, website and other brand applications. 

We are happy to see the logo being applied on different applications, from merchandise, print materials, up to the website.