NEWS

JULY 2015 / LAUNCH



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FLAMETREE WEBSITE LAUNCHED 

Our new website features a fusion of our best work and some of our favourite anecdotes as we go forward, showcasing a broad spectrum of work over several creative spheres. Check out some of our ‘OUR WORK’ - it will continue to grow as we do.

SO SESSIONABLE

Recently the guys at Matso’s decided to dive into the craft mid-strength ocean, creating a unique 3.5% pale ale that tastes like a big beer with hints of tropical fruit and summer blossoms. Aimed squarely at a discerning market it was named “session” to reflect its moreish nature and easy drinking style. Based on these cornerstones we constructed a brand where design reinforced all the good things emanating from the brew.

We designed packaging that combined elements of Matso’s strong existing brand architecture with a distinct retro style that reflects the laid back days of the endless Australian summer and warm sea breezes.

Matso’s stunning Session Ale is now available at most leading bottleshops. 
Paddle out and catch a few yourself.

WHAT WE'RE WATCHING

Roman Mars is obsessed with flags — and after you watch this talk, you might be, too. These ubiquitous symbols of civic pride are often designed, well, pretty terribly. But they don’t have to be. In this surprising and hilarious talk about vexillology — the study of flags — Mars reveals the five basic principles of flag design and shows why he believes they can be applied to just about anything. Watch the talk HERE.

HIDDEN TREASURES

Last night saw Hidden Treasures 2015 kick off in Fremantle featuring artists like Mick Thomas, Squeezebox Wal and Custom Royal - just a couple of the 10 acts that played. We’re looking forward to experiencing some more great music at four different venues every Thursday night during July. Get along for next week’s session featuring Methyl Ethyl and The Rosemary Beads at The Navy Club or Yaqui Yeti at the Buffalo Club. We’ll be there, not because we were designers for the event, but because we love the music.

View the full program HERE.

S.E... O MY GOD, WHAT DOES THAT MEAN?

Well, if you want your website to be found via a Google search, SEO means a great deal. How your website is optimised for Google's search engines directly determines how high it will rank on the search results pages. Effective Search Engine Optimisation (yes, that's SEO) leads to higher rankings (closer to the top of the page) in Google's organic search area.

There a great many factors that Google 'search bots' are looking for, but among the most significant in recent times is the question whether or not a site is responsive.

So, what does that mean?  Put simply, since April 21 this year any sites that are not mobile device-friendly will suffer negative SEO and so drop down the rankings.  Mobile-friendly websites or responsive sites, on the other hand, will reformat themselves when viewed on a mobile phone or tablet, to be the width of the screen.  The information will re-flow and re-size to allow text to be read and buttons pressed.

Google will rank these sites favourably.

Look at your website on a mobile phone. If it is not responsive then you may have a problem.  If it is not responsive, we will be happy to look at it for you and work out the best way to make your site a responsive site.

Come in or CONTACT US if you'd like to discuss.

OUR FLAMETREE

Earlier this year, we warmly welcomed our flametree into the front garden of our new premises. It has survived the summer months and just recently experienced leaf fall followed by an eruption of beautiful bright red flowers. Erythrina x sykesii is its real name but it is often called Coral Flame tree or Australian Coral tree. Although the genus Erythrina is found on every continent, Australia may well have claim to x sykesii as it is a hybrid of a Erythrina lysistemon cross, but no one knows with what. The oldest known plant is in the Brisbane Botanic Garden in Australia where it has been growing since the beginning of the 20th century. 

It has since spread to many other corners of the world, being very hardy, grown as a shade tree and renowned for its floral bloom. The flowers do not produce seeds as the hybrid is infertile. They do produce an abundance of nectar which is eagerly consumed by the many birds that now visit our garden.