To commemorate the 18th birthday of their famous Ginger Beer, the crew at Matso’s devised a limited release, kick-ass, Ginger Barley Wine. You needed to have been quick though, because not long after it hit the market, it was all sold out.
Matso's have been brewing up a storm in the form of their first "Rare Release" small batch beers. A strong partner to their famous Ginger Beer the new Ginger Barley drink packs a punch at 11% so handle with care! To package and market this beast of a beer they needed a brand feel that encompassed the uniqueness of the batch whilst remaining recognisable and appealing to the existing customer base.
While we had free reign on the bottle labels, the cartons were bound to a restricted spot colour print process. The result is a classy fusion of tradition & fantasy featuring old and new brand asset elements.
...they needed a brand feel that encompassed the uniqueness of the batch...