Node 1

Node 1 Internet Branding

Providing a super fast internet connection, Node1 is a local internet service provider based in WA. Whether you are looking for a super-fast connectivity for your home or business, Node1 has a range of packages that will suit you.

Flametree Creative have helped Node 1 to redesign and reposition their brand. Along with their logo, we also designed an avatar, a powerful little character that helps the brand shine.

  • Branding
  • Logo design
  • Avatar
  • Character creation
Node 1 Internet Branding
Node 1 Internet Branding

Node 1 approached Flametree Creative to refresh and revise their brand. The brief was to produce a brand that reflects their unique offering in the Internet Service Provider (ISP) market. The company was expanding and rightly understood that they needed to have a brand that accurately reflected their offerings, values and personality to growing client base. Node 1 specialises in providing internet service to areas with high demand and poor connectivity. They do this by building communication towers which provide line of sight, super high-speed internet services to targeted areas.

Cheese Buddy website on mobile device

Node 1 approached Flametree Creative to refresh and revise their brand. The brief was to produce a brand that reflects their unique offering in the Internet Service Provider (ISP) market. The company was expanding and rightly understood that they needed to have a brand that accurately reflected their offerings, values and personality to growing client base. Node 1 specialises in providing internet service to areas with high demand and poor connectivity. They do this by building communication towers which provide line of sight, super high-speed internet services to targeted areas.

Node 1 Internet Branding
Node 1 Internet Branding

This provided the inspiration for the brand mark and we created a N1 symbol with the 1 being the tower from which the internet signals emanate. This communicated the company name and also what they are offering in an easy to understand and friendly manner. The symbol is also strong enough read clearly when it is reduced to be very small, making it ideal to use and an avatar in any web applications.

We also added a mnemonic device in the form of a cartoon geo-pointer symbol, which we were able to animate and use in a variety of marketing applications. The branding was rolled out across signage, stationery, brochures, vehicle fleet, billboards, website and digital marketing.

Not long after the new branding was implemented there was a shuffle in the company structure resulting in Flametree Creative losing the account. Sometimes it goes that way. Even though we are no longer applying Node 1's communications strategy we are happy to see that the branding is still largely intact and functioning as intended.

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