Minespec Equipment Hire

Printed materials for MineSpec Hire

MineSpec Hire offers comprehensive specialised equipment hire with a focus on safe underground vehicles for mining and associated companies. MineSpec Hire approached Flametree Creative as they were about to launch their first car rental services.

We positioned Minespec Hire to reflect where they are today - leaders in the mining equipment hire, with trustworthy products and services.

Flametree Creative developed the company's branding collateral, starting from brochures, banners, vehicle signage and stationery.

The Brief

Minespec Hire came to us seeking to brand and position themselves as specialised and trusted suppliers of mine safety equipment and vehicle hire. Their innovative approach offers long term vehicle hire, allowing vehicles to be returned without charge in case of damage or repair, and a choice of ongoing lease options.

A new brand mark was created. It was innovative, clean and solid - all core values of the business. Once the brand mark was finalised it was applied to stationery, banners, signage, uniforms, brochures and a website.

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