Counsel Connect
Counsel Connect
New Perth law firm Counsel Connect approached Flametree to come up with a smart brand for their new venture. Their business model incorporates standard law services but also acts as a recruitment facility to place lawyers into firms that require part-time or permanent in-house legal counsel.
We started thinking links & ligatures.
The Brief
After presenting several options, all with merit, we settled on a bold design that reflected connectivity & the human elements of the business.
Part of the brief was not to look too corporate, so we chose some strong colours & a design that was outside of the normal legal graphics sphere.
The final design was then applied to the firm's stationery & signage as well as electronic media with great results.
Counsel Connect are now open for business with the bar raised high.
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