Mt Barker Chicken

Mt Barker Chicken

The Mt Barker Chicken brand owns the environmentally credentialled, free range chicken meat space. Deservedly, the product is recognised as first rate, which in turn requires the packaging and point of sale material to reinforce this perception by also being first rate.


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Mt Barker Animated Christmas Card

Mt Barker Chicken

Today's brands need to be able to extend to all forms of digital media. At Flametree we have the in-house capacity to apply our client's messages to all forms of communication. 

Screenshot from Mt Barker Animated Christmas Card shown on a smart phone


THE BRIEF

Today, even the everyday Christmas card has the potential to capture attention in ways only limited by the imagination. We were asked to produce an animated christmas card for Mt Barker Chicken to be delivered in email form. It was to be quirky and funny.



We were able to bring cartoon drawings to life as animated giffs which activate when the email is opened. This included the necessary sound effects of clucking and crowing. The project was a lot of fun for us and provided more than a few laughs in the studio.









Mt Barker Chicken MAP

Mt Barker Chicken

For Mt Barker Chicken, packaging is the most immediate touchpoint between company and consumer. It influences purchasing decisions and is the most immediate means of communicating the brand values.

Packaging design/ MAP for Mt Barker Free Range Chicken


THE BRIEF

Moving to new, state of the art packaging not only allowed Mt Barker to increase the shelf life of the product, but afforded an opportunity to revisit the packaging of the core range of their product. The new technology allowed us to print directly onto the plastic seal, giving us new unlimited options as to where to print on the pack. The new pack reinforces the fresh, organic feel of the product, further distancing it from its competitors.

Packaging design for three types of Mt Barker Free Range Chicken


Close up of Package design for Mt Barker Free Range Chicken

...packaging is the most immediate touchpoint between company and consumer.



Honey & Lemon Roast Packaging

Mt Barker Chicken

For Mt Barker Chicken, packaging is the most immediate touchpoint between company and consumer. It influences purchasing decisions and is the most immediate means of communicating the brand values.