What we're reading : 'Sell Like Crazy'
March 22, 2021
Some key takeaways putting a fresh face on long established marketing principles include: The importance of working hard on building the business as opposed to working hard in the business and risking being overrun by the minutiae of day to day operations. Work to know your customers better. In Suby's own words, "Not just the usual stuff like age, gender, location, what products or services they enquired about, and how they found you or what channel they came in from (although you want to know that too). You need to know them much more intimately.” In doing so you can define a target persona (or several), understand what influences them and how to get them to notice you in a crowded market place.Read more