Which Font is that?

August 11, 2023
Which Font is that?

Over the years we have heard clients use the term ‘font’ in many different ways.

Its origins come from the Latin word fundere (“melt, cast, pour out”), as in the pouring of metal into moulds such as is used to create a metal type blocks. The word “font” was first used in the 1680s by European type foundries, which manufactured metal and wood typefaces for printing and refers to “a complete set of characters of a particular face and size of type”. 

Therefore if you refer to 24 point Helvetica Bold as a particular font, then you are absolutely correct. The typeface (sometimes referred to as a type family) is Helvetica.

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