A recent website produced by Flametree was for Little Industries, a Goldfields supplier of quarry products. It is a straightforward website that acts as a showcase for the company’s products and services. We immediately saw the potential to optimise the site, allowing it to be found more easily via online searches. After doing some keyword research we were able to structure the site to enable selected searches to land on relevant pages of the website. This has proved to be very effective and resulted in large amounts of new jobs generated through these leads.
While we were happy to realise this potential, Joe Little, the company’s owner, saw further potential for the site. Joe represents the second generation to run Little Industries which had its origins with his father in the 1930s. Joe seized upon the opportunity to tell the story of the business history which in many ways parallels the history of the Goldfields.
The result is one of the most extensive ‘About Us’ pages we’ve seen - with its ‘Little Timeline’ providing fascinating insights into the working lives of the Little family.
We all agree that it is a great use of modern media to preserve an 80 year old story.
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