SUMO is the perfect addition to an active, healthy lifestyle and makes a great healthy alternative to energy drinks or coffee. It a blend of natural ingredients recognised around the world as helping to stimulate the metabolism and burn calories.
Sumo is an English based drinks company offering healthy and hydrating energy drink products. Sumo comes in three different flavours: Summer Fruit, Tropical and Apple Pear. Each flavour features its dominant fruit colour which we have applied as a clean and fresh style for the can art, 4 pack packaging and brand marketing.
Sumo offers a line of healthy drinks that quench your thirst, taste delicious and has no calories. They approached Flametree to work on their brand to ensure it consistently reflects their values and aspirations. We were also asked to design the packaging for the three flavours. The challenge for us was to make the cans and packs look fresh, energetic, fun and healthy.
During the process, we explored many different names for the flavours, different colours palettes and can finishes to best convey the brand's persona. We quickly progressed from concepts to approved visuals and final artwork.
Our team were able to apply our extensive beverage packaging experience to the production of the cans and four-packs. We co-ordinated with the UK printers and cannery for a smooth first production run. Everyone was very pleased upon arrival in Australia and the product is selling well.
Refreshing, healthy and active. These are the key brand attributes that communicate throughout the Sumo website. The site supports the release of the drinks into the Australian market and provided information about the products to its customers.
W hile the first production run of the Sumo cans was underway, Sumo Drinks asked us to design and develop their website. Happy to showcase the newly designed cans, we set about producing a website to serve as a virtual shopfront to display the drinks. We created images and visuals to support the can designs. These all designed to enhance the active, energetic.and healthy attributes of the drinks. All of the content reinforces the brand persona, projecting the customer experience offered by the product.
We chose the keep the site compact, quick to load and easy to navigate. The clean, simplicity of the design has resulted in a great user experience on both mobile and larger screen formats. The site easily allows users to access any information about Sumo they may be seeking with an absolute minimum of fuss.