Even if you have never heard of Sabri Subi, it's likely you have unknowingly made a purchase as a result of his advertising and strategy. Flametree's digital gurus, Sarah and Tom, both began the new year reading Sell Like Crazy (Sarah proudly finished the book first, although it wasn't a competition). While Sabri himself explains very early on that there are no "new tricks" in his book, he has brought tried and tested marketing techniques into an adaptable modern format. Invaluable insight around digital sales funnels and the modern exchange of value replacing the generic sales pitch. This is a must read for anyone looking to shake up the modern marketing industry.