Australian Pinnacle Transit Group
New look for new Rottnest ferry
Having faith in the strength of WA's domestic tourist market, our client Rottnest Fast Ferries made a brave call in the midst of COVID and purchased a large new ferry. The big 'cat' Harbourmaster, was bought to work on the Hillarys to Rottnest ferry run, capable of taking over 400 passengers and workers per trip between our favourite holiday island and the northern suburbs marina.
They called on us to design a new look for Harbourmaster. The crew had been dispatched to Tasmania to sail the catamaran back to Perth where it would be in dry dock for a tight two week fit-out. Working to this deadline we sourced a general arrangement plan from which we created a concept for the boat's new look that would align it with the Rottnest Fast Ferries brand.
The concept received great feedback and we were asked to apply the design to a picture of the actual boat taken on the water in Tasmania. This rendering gave a great indication of how the design would look when applied to the 3 dimensional ferry and the consensus was that it would look great. This rendering was also used in press release and published several publications including the West Australian.
With the boat on its way and the design concept established we set to work accurately applying the design onto the naval architect's plans. We were very mindful of the deadline knowing the exact days on which the graphic wraps could be applied and being aware that this was not negotiable.
We were able to supply final working files to the sign-writers in time for them to make-ready for the Harbourside's arrival and were pleased to do a site visit as the first sheets of wrap were being applied. We returned a few days later to witness the launch. The ferry's new appearance was transformational, her new paint was clean and glistening, with the bright coloured graphics clearly branding her as a Rottnest Fast Ferry, in a happy and fun way.
Harbourmaster instantly became Rottnest Fast Ferry's new poster-girl with her added technical capacity and visual stylings - all aligning well with the company's brand values. She is now a permanent fixture on the Rottnest run and has the looks to proudly add brand value with each trip she makes.
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