Our Blogs

As we transition slowly out of the COVID what advantages do we regain in terms of enhancing our creative productivity? We look at the impact a busy environment (or the lack of it) has on us when we work and how it can have a positive effect.

As the race to gain insights into our behaviour becomes more and more competitive the realm of Machine Learning also gains importance. MachineLearning, sometimes known as Artificial Intelligence allows data scientists to program computers to analyse massive amounts of data points and extract insights as it measures, compares, evaluates and tests.

Some key takeaways putting a fresh face on long established marketing principles include: The importance of working hard on building the business as opposed to working hard in the business and risking being overrun by the minutiae of day to day operations. Work to know your customers better. In Suby's own words, "Not just the usual stuff like age, gender, location, what products or services they enquired about, and how they found you or what channel they came in from (although you want to know that too). You need to know them much more intimately.” In doing so you can define a target persona (or several), understand what influences them and how to get them to notice you in a crowded market place.

With our eyes on the world around us, our studio is often buzzing with opinions on current events - especially within the ever-advancing tech world. Chances are within the past few months you have heard the term "NFT" or Non-Fungible Token.Still confused?

Recently the studio’s ‘full disclosure’ faction had a win over the ‘less is more’ diehards. If any of the 35,000 vehicles that pass by our front wall everyday were wondering what goes on behind the wall our new signage now provides some clues.

With our eyes on the world around us, our studio is often buzzing with opinions on current events, news and theories.